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Living happily in a material world: Material purchases can bring happiness

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With holiday shopping season in full swing, everyone's looking for the perfect gift. For those who like to shop, there's good news: Material things can bring happiness. In a recent study from the journal Social Psychological and Personality Science, researchers have shown that material purchases, from sweaters to skateboards, provide more frequent happiness over time, whereas experiential purchases, like a trip to the zoo, provide more intense happiness on individual occasions.

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